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You’re Invited: the 2d Annual pre-BlogHer Boston-area BBQ

07.04.2010 by Susan Getgood //

The New York City fireworks over the East Vill...
Image via Wikipedia

Happy Independence Day (and a belated Happy Canada Day to my friends north of the border).

It’s hard to believe that BlogHer 2010 is nearly here. But before we convene in New York, we have the Boston Area BBQ on July 17th.

Date: Saturday July 17th
Time: 1-5 pm
Where: 171 White Pond Rd. Hudson MA (my house)

You don’t have to be a member of the BlogHer community to come — just someone  (male or female) who wants to meet fellow Boston-area bloggers in a family-friendly environment. Kids, friends, spouses, partners are all welcome.

Like last year, we have sponsors covering the burger/dog and dessert portions of the day, so all you have to bring is a side dish/salad and your chosen beverages. A big thank you to food sponsors Peapod, Friendly’s and Dancing Deer for their support.

And we have door prizes too. Au Bon Pain, Stride Rite and Kaspersky Lab have stepped up with prizes. If you have anything in your swag or regifting closet that you’d like to contribute, please do. I’ll be contributing a Mominatrix t-shirt, some music CDs that a promoter continues to send me even though I no longer write for the blues blog and a few photo printer cases from HP that are the perfect size for a travel toy bag or spare camera case. Last year, all the kids walked away with a little gift and were so excited to win something.

We wouldn’t be able to pull this together with so much sponsor support without the help of our friends at PR agencies 360 Public Relations and The Castle Group, so a big thank you to them as well.

To RSVP, leave a comment here or on the previous announcement on BlogHer. Please let me know the number of adults and children, and the side dish/salad you are thinking of bringing. This isn’t a binding commitment – if something comes up and you can’t make it on the day, it’s perfectly okay. Knowing how many people just helps us in the food planning for the hamburgers, hot dogs and dessert. We will have a vegetarian option.

Hope you can come!

Categories // BlogHer, Summer

Quick update

10.21.2009 by Susan Getgood //

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For those of you interested in the Africa pictures, I’ve posted a few more days to Flickr but have been woefully pathetic about getting the posts about the trip up on the Roadtrip blog. Hopefully I’ll be able to catch up this weekend.

In other news, I just started writing about digital parenting for BlogHer’s Family Connections project. I’ll be posting there once per week for the next six months or so.

I’ll also be contributing regularly to the blog of B2B marcom and PR firm, Attain Marketing, and …. ta-duh … writing my first book. More on those endeavors next week.

So if updates over here get a bit sporadic, please bear with me, and check out one of the other places.

Categories // Blogging, BlogHer, Parent bloggers, Travel

Women are more than mommies: More Women

09.01.2009 by Susan Getgood //

crossposted to Marketing Roadmaps

I’m sure it will be a surprise to the mainstream media, but women are more than mommies.

Many women aren’t mommies at all, for a variety of reasons that are their business, not ours. Those of us that are parents don’t define ourselves solely by that role, even if we write a mom blog. And definitely when we do not write a blog about our parenting experiences. When our blogs are about other things important to us — our jobs, our hobbies, our causes, our politics, our opinions, our rants and our raves.

Our lives. Ourselves.

We find our identity beyond our motherhood. It may encompass it, but women are not simply wombs who walk.

But in the minds of the media and many marketers, women bloggers are mom bloggers. The consumer products companies reach out to moms. The media companies create opportunities for moms. Moms moms moms.

It’s a perennial frustration for women’s blogging community BlogHer, which works overtime to focus attention on the full spectrum of women’s blogging, but regularly sees the media hone in on the one segment. Mom.

Some — myself included — see this repeated reduction of women to our reproductive status as a form of sexism. Moms are about kids. Men are about the world. Moms aren’t serious.

It’s part of a cultural mentality in which a company can argue that lactation is not a condition of pregnancy, and dismiss an employee for taking unauthorized breaks to pump while allowing smoke and pee breaks. Isotoner/Totes, if you are wondering. That Danielle has a nice summary with links to other posts.

Bullshit.

But, you know, we are more than our reproductive organs. Media, marketers should pay attention. We’ve got disposable income. Even if we are moms, we do not spend every cent on floor wax, juice boxes and school supplies. If we aren’t supporting the Disney and LEGO franchises, we’ve got even more money to spend on stuff.

So, why aren’t companies reaching out to us in greater numbers? Why isn’t the media telling the stories about women entrepreneurs, women bloggers, women philanthropists? Grandmas and grad students. Women doing all sorts of things to make a difference in the world beyond just the genetic material we created or might create.

It’s been a refrain for years at the BlogHer conference. This year, the indomitable Grace Davis decided to do something about it. Something to call attention to More Women (than just moms.)

She’s created an online community called More Women.

Why is this important?

If you are a woman blogger, with or without offspring, check it out. We need to make our voices heard as women, not just as mothers.

If you are a marketer, pay attention. We will be heard, and you might want to be among the first to catch our ear.

Laugh if you will. I know the song is a bit hokey and outdated. But for many of us in Generation Jones, it was large part of our development as women and feminists. More than 30 years later, I Am Woman still says we won’t give up.

I am woman, hear me roar. In numbers too big to ignore…

Categories // Blogging, BlogHer, Gender

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