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When did CNN become irrelevant?

04.21.2013 by Susan Getgood //

CNN, once the definition of broadcast news quality, has become irrelevant. If you didn’t already think so, the network did a bang-up job proving it this week with its coverage of the Boston Marathon bombings, which at times matched the standard of reporting of that bastion of yellow journalism, The New York Post.

I’ll let Jon Stewart explain CNN’s latest gaffe: 

The Daily Show with Jon Stewart Mon – Thurs 11p / 10c
The Most Busted Name in News
www.thedailyshow.com
Daily Show Full Episodes Indecision Political Humor The Daily Show on Facebook

 

And this is just the latest example. CNN’s news fails are a staple of Stewart’s material. Here’s another clip for your viewing enjoyment:

The Daily Show with Jon Stewart Mon – Thurs 11p / 10c
On Topic – Cable News – CNN
www.thedailyshow.com
Daily Show Full Episodes Indecision Political Humor The Daily Show on Facebook

 

CNN pioneered the 24-hour news cycle. Its tenacious, determined coverage of the 1989 Tienanmen Square occupation and military crackdown was a seminal moment for the young network and literally redefined the news. I was in Hong Kong at the time, and remember being glued to the television watching the CNN reports from Beijing. CNN literally had the story before anyone else — even the US government.

How did this once shining star become the punchline?

It is tempting to blame social media and the rise of the “citizen journalist,” and there is some truth to the assertion. All CNN’s vaunted “boots on the ground” aren’t worth nearly as much as they used to be, when anyone with a smartphone can be a reporter.  You don’t have to look much further than the 2011 Egyptian uprisings to understand just how powerful first-person reporting has become.

But untrained “citizen reporters” gathering their news from police scanners and eyewitness accounts get it wrong just as often as they get it right. Terribly wrong, as was shown this week by the Reddit community’s erroneous identification of someone as a suspect in the Boston bombings.

CNN hasn’t become irrelevant because we have become reporters. CNN is increasingly irrelevant because it has stopped practicing responsible journalism. In the rush to be first, it seems to have forgotten how important it is to be correct (h/t a Facebook friend whose name I don’t recall for this turn of phrase). Its reporting isn’t that much better than that of the man or woman on the street. And that’s a shame.

I expect Fox to get it wrong more than it gets it right because of the inherent political bias of the network. There’s a reason why we call it the Faux News network…

But I used to want more, expect more from CNN. I don’t anymore. It’s not quite Bullshit Mountain (Jon Stewart’s favorite name for Fox) but it’s not the news I need.

I want the news outlets I follow to be responsible journalists. To accurately report the news — the narrative of what has happened — and to provide the objective analysis and context for the news. So, I didn’t watch CNN on Friday as I followed the events in Boston. 

I wanted careful, objective reporting without invective, speculation or rumor-mongering.  I turned to local Boston TV and radio, periodically checking in on WCVB-TV’s live feed on the Internet, and listening to WBUR, Boston’s NPR affiliate. And when my friends on Facebook and Twitter complained about CNN, I advised them to step away from the TV and “go local” with me.

I’m actually quite sad that CNN — the news network that for years fed my news addiction — has become so irrelevant, and wish I could say that it will learn from the debacle of its Boston coverage. But I am not hopeful, if reports of CNN president Jeff Zucker’s congratulatory memo to staff are accurate.

With multiple sources reporting, I’m guessing they are.

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Categories // Boston, Journalism Tags // Boston, Boston Marathon, CNN, Jon Stewart, New York Post

Avoiding Blog Burnout panel at ASJA conference

05.03.2011 by Susan Getgood //

cross posted to Marketing Roadmaps

I was privileged to join author Dr. Irene Levine and former Ladies’ Home Journal editor-in-chief Myrna Blyth on a panel at the American Society for Journalists and Authors conference last Saturday in New York. The topic was how to avoid “blog burnout,” which was a tad ironic since lately I have plenty of things I want to write about on my blogs, just no time to do it.

Two topics that are in the pending file for Marketing Roadmaps this month are some tips for finding WHO to contact at a brand or PR agency if you want to pitch an idea, and some recent thoughts on the topic of  “earned media.” And here on Snapshot Chronicles, I’ve got loads of pictures from recent trips — Mom 2.0 in New Orleans and Gettysburg with the 5th grade field trip. Soon I hope!

In the meantime, I did promise the attendees that I would post my slides, as we had some technical difficulties and I wasn’t able to use them during the panel.

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Categories // Blogging, Journalism

Some suggestions for getting the New York Times to listen

03.16.2010 by Susan Getgood //

Frustrated by Sunday’s mom blog article in the New York Times (notice, no link)? Want to take action but aren’t quite sure what to do?

Here’s the thing. What matters to the New York Times is its pocketbook. Boycotts and Facebook pages aren’t going to do it, because the Times knows that many, many of those signers don’t spend a dime on the paper.

If you are a subscriber, you’ve got some power. Not much, but a little. So here’s what I suggest, and will be doing myself later today. Write your post about the article. Then print it out and MAIL IT to the paper. In your cover note, make sure you identify yourself as a paying reader, and request that the paper do a better, more balanced job of covering women, mothers and gender issues.

Don’t email it. Mountains of email don’t make an impression. And the guys at the modern-day Tammany Hall don’t read emails anyway, unless an admin prints them out. So we’re just saving her the time.

If you don’t have your own blog, or don’t have time to write a post, attach your cover note to Liz’s or Joanne’s or Kelby’s.

The address is:
Letters to the Editor
The New York Times
620 Eighth Avenue
New York, NY 10018

Now, if you are not a subscriber, you still have some power. Because you shop, right?  Every once in a while anyway. So here’s my other idea.

Tell the New York Times advertisers that you patronize about the mom blogs you read. Tell them that those blogs would be a better way to reach your eyeballs than very expensive ads in the New York Times style section. On Sunday.

Now I realize that most of us aren’t buying Gucci or Tiffany these days, but if you are, wield the power of  your pocketbook. Because I would just love to see an ad for Saks on Attack of the Redneck Mommy. Wouldn’t you?

Here’s who advertised in SundayStyles on the 14th, in the order they appeared in the section: Gucci, David Yurman, Bottega Veneta, Neiman Marcus, Macy’s, Hastens, Tiffany, Dior, Saks Fifth Avenue, Bulgari, Berdorf Goodman (twice), Ralph Lauren, Harrys Shoes, Architectural Digest, Crewcuts (J. Crew), Eileen Fisher, Barney’s, Wempe, AKA Flexible Stay Residences, Roc and Calvin Klein.

Words motivate. Actions create change. Use whatever power you have in your pocketbook to make change.  Pun intended.

Whatever paper you read, or TV station you watch — ask it to do a better job at covering women, mothers and gender issues. And if it doesn’t, tell its advertisers where they can really find you.

Over here. Reading blogs.

Don’t count on them to figure it out. Tell them.

Categories // Gender, Journalism, Parent bloggers Tags // mom blog, mommy blog, New York Times

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