Snapshot Chronicles

Susan Getgood's personal blog

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From my bookshelf

09.08.2009 by Susan Getgood //

The TV in my exercise room isn’t working. More accurately, either the TIVO or the cable connection is malfunctioning because I can watch DVDs but not broadcast. So, I’ve been reading while on the treadmill instead.

Which means I finally got around to two books that have been sitting on my shelf for ages, Outliers: The Story of Success by Malcolm Gladwell and Giving: How Each of Us Can Change the World by Bill Clinton.

One of the reasons I like Gladwell’s books is that he focuses on a single point, and illustrates it in a number of ways.  As opposed to some business books that seem to  introduce more themes than there were animals on the ark, but then skim over the all important proof.

Outliers argues that the rags-to-riches tale in which the supremely talented overcome impossible odds to succeed is built on a faulty assumption that the individual did not benefit from any special advantages. There’s a strong element of being in the right place at the right time in his success stories, but overall it provides a strong argument for those who favor nurture in the nature/nurture argument. It’s also a fast, satisfying read, which is not something we can say about every business book on our shelf.

While I am sure that President Clinton wrote Giving out of a desire to motivate the public to acts of philanthropy, it also serves as an excellent primer on philanthropy in the United States, both domestic and internationally focused. If you are interested in the non-profit world, start with Giving, and then move on to some of the other books Clinton references in the text.

You might also want to check out events like August’s Social Good Conference sponsored by Mashable, although I have profound differences of opinion with the Humane Society of the United States, one of the charities supported by the conference. (If you are interested, the bottom line is: HSUS is a lobbying organization devoted to the eradication of pet animals in the US. None of the funds it raises goes to support animals. Just about every cent goes to support  lobbying. Want to support animals? Donate to your LOCAL humane society or breed rescue organization.)

Here’s a list of stuff  I have pending to review, and Lord help me , this blog isn’t even that well known although its sister Marketing Roadmaps has a small following and is the reason for most books I get offered. Some of these things will end up there or on Roadtrip, my travel blog. Disclosure: all the stuff in this list was sent for free, for possible but not promised review. Most of the stuff I review on my blogs however (Like Outliers and Giving) I purchased myself.

  • Rosetta Stone Mandarin Chinese
  • A bunch of books including Online Public Relations by Phillips & Young; Public Relations and the Social Web by Rob Brown; Six Pixels of Separation by Mitch Joel and The Truth about Trust in Business by Vanessa Hall. Note: all these publishers asked for interest before sending the book and I said I hoped to get to it. If that was good enough, send away!
  • The screener for Drop Dead Diva. Yes I suck. Yes I intended to watch it right away. And did not.
  • A pile of unsolicited, unrequested blues CDs, received as a result of my work a year ago on a blues movie that never was released (and by the way, the production company stiffed me on the last month’s  fee which we are STILL trying to collect.)

Categories // Books, Charity

Books, blogs and Burma

05.17.2008 by Susan Getgood //

crossposted to Marketing Roadmaps

News from around the blogosphere from friends new and old.

windsormediaenterpriseslogo.jpg

First, from my good friend Yvonne DiVita. In addition to being one of the leading experts on marketing to women online, Yvonne runs Windsor Media Enterprises, a print-on-demand publishing company that guides authors through the self-publishing process. This fall, they are going to put on a conference called Books, Blogs and Beyond:Publishing 3.0, and they are asking for our input to create a program truly relevant to the attendees’ needs. If you are an aspiring author, or even just interested in the impact of social media like blogs on the publishing process, please take their survey. Let Yvonne and her team know what you’d like to know.

sleep2.png

Speaking of authors, this week the momosphere was alive with buzz about Sleep Is for the Weak, the upcoming collection of essays by parent bloggers edited by Rita Arens. Read the story of how Rita shepherded this project from her dream to a reality on her blog Surrender, Dorothy, and then immediately add the blog to your feed reader. She is an excellent writer, as are the many moms, and one dad, included in the book. I can’t wait to get my copy, already pre-ordered on Amazon.

One reason I am so excited about her book, apart from the fact that Rita is an awesome woman who deserves the success and accolades that are and will be coming her way as the result of the book, is that it will expose an even larger audience to the amazing writing on parent blogs. Major media always seems to focus on mom blogs as a market, the privacy issue — that parents are writing about their kids, and dooce. What it misses is what a damn fine group of writers this is, and not just Heather Armstrong. I read many blogs. Some of the best writing BY FAR is on parenting blogs, and not just about their kids. Politics, culture, sex, travel, art, photography, philanthropy, the economy. Just some of the topics you’ll find on parenting blogs along with daycare, diapers and disasters.

Finally, here’s a simple way to donate to the relief effort in Burma that won’t cost you a cent, just a comment. Leave a comment on this post at digTrends by May 31st, and Digital Influence Group will add $10.00 to its donation check to the US Campaign for Burma. They’ve capped the donation at $5,000 — that’s 500 comments on their post, and I hope they get there. Hat tip, Mack Collier on Twitter.

[tags] Yvonne DiVita, Windsor Media Enterprises, Rita Arens, Sleep Is for the Weak, US Campaign for Burma [/tags]

Categories // Books, Charity, Parent bloggers

Power

04.29.2008 by Susan Getgood //

crossposted to Marketing Roadmaps. Warning: long post

Power. Of the collective. Of the parent. Of the blogger. That’s today’s topic.

Let’s start with what the collective can achieve when we come together. In this case, for charity. As you may recall, about two weeks ago, in one of my Camp Baby case study posts, I suggested that companies interested in reaching women bloggers put their money into the charities that we care about. Not that we don’t like schwag or free products, or hell, even some link love. But I have yet to meet a parent blogger that doesn’t contribute what she or he can to charity. It’s why BlogHers Act has such resonance for the community.

Which is why I was thrilled to get an email from Kristen Chase this morning telling me about the latest Parent Bloggers Network BlogBlast campaign. PBN has teamed up with Johnson’s to promote Johnson’s Baby Cause, the company’s new charitable giving site to support the health and well-being of mothers and children worldwide. Details of the promotion are on the PBN post, but short version, blog about how you’d like to be recognized on Mother’s Day. Both Johnson’s and PBN are donating prizes; I love the PBN prize — a $25 credit to donate to the cause of your choice at Baby Cause. Ten winners. There’s also a charity auction for gently used celebrity baby goods on eBay that will benefit Baby Cause.

Why do I like this so much? To start with, charity. That will get me EVERY TIME. Which I am sure Kristen knew when she emailed me. And then there’s the Johnson’s component. I absolutely love that this Parent Bloggers Network campaign came about as a result of Lori Dolginoff from Johnson’s and Kristen meeting at Camp Baby, a fact which I confirmed with Lori before posting tonight. (And perhaps of Lori and Julie Marsh, Kristen’s partner in PBN, not meeting for all the reasons we already know.)

I’m sure the broader charity effort was well underway before Camp Baby earlier this month but as a direct result of the event, Johnson’s decided to team up with PBN to promote it. In short, it learned how valuable it is to work with people within the community, and that, my friends, is worth the price of admission.

Okay, you get here for free, but you know what I mean.

Another way we exercise our power as bloggers is when we help build our community. As Kim Moldofsky did today with a “link love” post for her Camp Baby friends on parentcenter. Yet another consequence, and hopefully not unintended, of getting 56 women with common interests together.

The power of the collective to effect change. Use it. Write a post. Help a friend with a little link love. Donate, to Baby Cause or BlogHers Act. But I’m thinking, buy a new diaper bag.

Parent bloggers have power. And that’s the segue into my next topic, which is to tell you about a project that launched its public beta today called ParentPower. Full disclosure: I’ve been consulting for the company developing ParentPower, advising them about the parent blogger space.

What is ParentPower? It’s an application for parenting blogs. There’s a lot to it – a desktop widget, an index of top parenting blogs, links to sites we visit all the time like Flickr, Twitter and parenting sites, an RSS reader, the weather, and more. More details in the overview on the site.

Why do I like this project? Because Active Access, the company that developed the app, asked. And they listened. And not just to me and my colleague Kami Huyse, who brought me into the project. They did focus groups with parent bloggers. They’ve started talking in Twitter. We’re talking with BlogHer about the best way to work with the community. And we are asking for even more feedback in the beta process. So if you decide to download the app, please complete the Polldaddy survey or send email to myvoice@parentpowerindex.com

As everyone who reads my Marketing Roadmaps blog knows, I have my concerns about indexes, but Active Access has done a good job here. There’s no subjective component in the Parent Power index and blogs that score the same get the same rank.

Personally, I’m LMAO that my personal/parent blog Snapshot Chronicles, which isn’t even a year old and has a very small number of loyal, wonderful subscribers, currently has a better ranking on ParentPower than Marketing Roadmaps (three+ years old, 1000 plus subscribers) has on the AdAge Power150. I’ll let you draw your own conclusions, but (hint hint) I think the ParentPower algorithm is better (no offense meant, AdAge 150), and hope those parent bloggers whose blogs are not yet included in ParentPower will add them and knock me down the pegs I probably deserve.

The power of parents. That’s truly what the folks behind ParentPower want to support, and I urge you to give your feedback. On the application, on the index, on whatever floats your boat. The feedback from the parent blogger focus groups was invaluable, and really, we just want “more, more…”

And finally, power. As in laptop power supply. Marketing Roadmaps readers will remember my sad tale, posted on April 3, of a broken iGo power supply during my trip to NYC for BlogHer, the 4-hour search for parts and the $130 I spent on new cables because, contrary to the information provided by iGo support, neither Best Buy nor RadioShack stocked the part I needed. Well, today I got an email from a marketing manager at iGo offering to replace my broken part. While I am tickled pink? purple? some other color? at the fact that finally, a company actually read my frakking blog and responded, customer support already sent a replacement part at no charge to my home. Which is great and much appreciated, but does not compensate for the added costs or the wasted time while I was in NY. Nothing really can, but if they respond back to my reply, I will tell them that I’d be thrilled with some free product to give away on Snapshot Chronicles. (Sorry Roadmaps readers, all giveaways happen on the personal blog.)

We do have power as bloggers. Our opinions of companies do matter, as this study by SNCR demonstrates, and companies are starting to listen. Slowly.

So use that power wisely. Don’t bitch to hear the sound of your own voice or read the melody of your own words.

Write to change things for the better.

That’s power.

—

Addendum – credit where credit is due (4/30/08)

Kim Moldofsky wanted to make sure everyone knows that credit for the weekly post sharing idea goes to Jodi at www.momsfavoritestuff.com

In my zeal to be transparent about my small part in the ParentPower project, it came across to some readers as though this was my project. While I think ParentPower is a great product and hope folks try it out, I simply provided some advice about the parent blogger space. ParentPower was developed by Active Access. Livingston Communications and Kami Huyse led the product marketing, strategy and PR, and Shannon Whitley developed the Index algorithm.

[tags] Camp Baby, Parent Bloggers Network, Baby Cause, Johnson’s, iGo, ParentPower, Active Access [/tags]

Categories // BlogHer, Charity, Parent bloggers

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