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Has Dooce become the modern day June Cleaver?

04.16.2009 by Susan Getgood //

Barbara Billingsley as June CleaverBefore I begin, full disclaimer. These are my thoughts, my feelings, my perceptions about gender stereotypes. Your Mileage May Vary.

I’m 46. As your mileage catches up to mine, you may  see my point of view  🙂  Or not.

Of late, the mainstream media has shifted its attention to the mom blogger. Whether it covers the Digital Mom (Today) or the Secret Lives of Moms (Oprah) , it seems to be focusing its “laser” attention on a new stereotype of moms.

A digital mom. Who seems to be in her early thirties, generally white and blond-ish, and blogging about her experiences — good,  sometimes bad, and occasionally whiny — as a mom. Played on TV,  generally, by Heather Armstrong (Dooce).

Don’t get me wrong. I love being a mom. I waited a long time to become one, and it was never certain that I would. My son is one of the most important things in my life.

But my experience of motherhood as a later in life mom with, at the time Douglas was born, a senior executive job at a technology company is very different than Heather’s.  I had to battle different things, including very real sexism on the job. I had to operate in a world where my joy in parenthood had to be tempered, because my male colleagues saw it as a weakness. They would never admit it, but oh my, was it clear.  Seen, not heard, baby.

I have tremendous respect for women who, like Dooce, have turned their motherhood into a money stream. God bless you and rock on as you rake it in. Not for me, but it works for you and I have no problem with it.

I’m also NOT proposing that mom bloggers stop sharing their stories in any way they wish on their blogs. Your life, your stories, your words, your right.

BUT….

Have we taken four steps forward and five steps back? Are we still letting mainstream media define us by our motherhood? Sure, it is not June Cleaver anymore; there’s a nod to diversity. A teeny weeny nod.

Nevertheless, the media seems to be re-focusing on women in a very traditional role of mother, tripping lightly over our other achievements.

Have we really come a long way, or are we back near the beginning?

Is this new perception of modern day moms damaging our ability to be perceived as women APART from our roles as mothers?  The media seems to be grabbing hold of an image of the digital mom that threatens to overwhelm our individual and collective achievements as professional women. To stuff us back in a gender-defined box.

How else to explain shows like “In the Motherhood” ? Or Oprah’s Secret Lives of Moms, which I did not watch because the show generally irritates me and I didn’t expect the mom episode to be much different. (Read some other moms who weren’t over the moon about Oprah).  Or the idea that Oprah’s foray into Twitter (lord help us) has something to do with soccer moms?

Is the digital mom becoming a new stereotype that will be just as damaging as June Cleaver?

I’m worried that the answer is yes.

Now, here’s where I put on my truly radical feminist hat. Be warned, and bear with me, as I am still thinking through this issue. I would love to hear your thoughts, whether you agree with me, think I am full of shit or something in between.

Is the mainstream media stuffing women, in general, back in the mommy box because the US power structure relies on women staying in their traditional gender role? To some degree, I think the answer is yes.

Those in power – mostly men – want to stay in power. Full stop. Individual women are allowed to break out of the mold – if they push push push hard enough, give up everything except their careers etc. They are allowed to be the rare exceptions – the Queen Bees.  They are unique.

Society doesn’t  acknowledge that women can be just as capable, competitive as male counterparts, and still be nurturers.  Moms. The successful woman is special. [Note: Women are also allowed to rise to the top if they embody the stereotype and use it to be successful. Mary Kay, Avon etc.]

The rest of us? At the core, The Powers That Be want – need  — us as a gender to stay in the traditional role as much as possible. Our economy is to some degree built on the assumption that we will. We can have jobs, but not the top jobs. Look at the tech industry – even the social media industry. At most conferences, most of the speaking slots are STILL filled by men. A smattering of token women, usually the same ones over and over. Because you know, they are special.

Even Michelle Obama, a very successful attorney in her own right,  has been completely redefined as a wife and mother. Don’t even get me started on how the  media has f-ed over Hillary Clinton. Would take multiple posts and only my policy wonk friends would stick it out.

The other side of this problem is the Madonna – Whore dichotomy. It often seems, women must be one or the other. Never both. Our society still has tremendous difficulty separating sex from biology. Consider breastfeeding. Biology, people. Mothers make milk and some choose to breastfeed their babies. Others don’t. Has NOTHING to do with sex. No need for blankets. Or embarassment. For anyone.

Yes,  this mom in the media trend makes me very uneasy. Tell me I’m wrong. I want to be wrong. I don’t think I am.

What do you think?

Categories // Blogging, Gender

On the road

09.22.2008 by Susan Getgood //

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Billboard in Las Vegas

I’m just back from BlogWorld Expo in Las Vegas and Friday I leave for Sci-Fi Channel’s digital press tour in Colorado. October will be just as busy, with the Montgomery County dog show weekend October 3-5, BlogHer Boston on the 11th, and then a trip westward to Chicago and Cincinnati for speaking engagements the following week. Whew!

I’ll try to keep up with everything here, especially this weekend at the Sci-Fi event. They will be featuring the new Amanda Tapping series, Sanctuary, and I’m looking forward to that. We don’t have much sci fi TV these days, and even less of it stars women more than a few years out of college, so I have high hopes. The whole weekend has a Ghosthunters theme, which is of less interest to me as I am not a big reality, or unreality in this case, TV fan, but I intend to keep an open mind.

So, BlogWorld Expo. Generally, it seemed successful, but for me personally it was a mixed bag.

I recall a comment from my friend Toby Bloomberg after the first one last year. I can’t remember if it was on her blog or somewhere else. She said that when she walked into the exhibit hall, she realized that social media had become an industry. She’s right. Unfortunately, it also means that we now have all the trappings of industry, including the less positive ones.

Lots of people pimping their latest thing. On the show floor. In the panels. From the floor. Even, perhaps especially, the speaker lounge. Big loud parties with expensive drinks and very few people you know. The celebrities of social media. And of course, if we’ve got the haves, there are also the have-nots, the “regular folks” dying for their moment in the sun with their social media heroes. It reminded me of nothing so much as Internet World in the mid-90s. Draw whatever conclusions you wish from that comparison.

To be fair, my feelings about the show are highly colored by my disappointment that so few people turned out for the panels on social media and the writers strike. Not because I had put time and effort into creating them and recruiting the panelists. I did, but what really bummed me out was that this was unique content that we don’t get a chance to hear at every other blogging conference, and nobody came. The panelists were television and film writers who made time in their schedules to attend a conference that quite frankly, they would not have attended otherwise, and I personally felt terrible that so few people came to hear what they had to say. They were very gracious about it, but I still felt awful.

Why did so few people attend? It could be any number of reasons. The first panel started at 2:45, after a very long break for lunch. There was no food at the convention hall, so folks had to trek to Vegas restaurants. Perhaps they got stuck on the strip and didn’t make it back in time? Perhaps they went to the pool? Or the card tables? There were also 8 concurrent break-out sessions, which seemed like an awful lot of tracks for the expected attendance.

Maybe people didn’t know the panels were even on the program. I can’t and won’t second-guess the decisions of the organizers about which speakers and panels to promote, but I do wish there had been a little more for these two panels.

Of course, perhaps attendees at BlogWorld Expo just didn’t care about the lessons in community building and user-generated content that we can get from a look into the writers strike. Short-sighted in my opinion, but nevertheless legitimate. If it doesn’t interest you, fair enough. I just wish we’d known that before the panelists invested their time to come to the conference.

As it was, I think the handful of people who attended the two sessions enjoyed them. I just wish there had been more of them.

Funnily enough, though, what happened with these two panels validated something that Rick Calvert the founder of BlogWorld told me earlier in the day. At the time I had not agreed with him, but given this experience, I do now.

We were discussing the fact that BlogWorld was unable to book a woman keynote speaker even though they tried. Rick commented that they just couldn’t get a woman with sufficient celebrity to attract attendees. His position was that he needed famous/well-known “rock stars” in social media, and none of the woman rock stars he asked could do it.

I disagreed. I thought a strong topic could attract attendees even if the speakers are less well known.

Guess not.

Enough of that. There were some good things about BlogWorld too. As I noted above, I think my experience is the exception; the folks I’ve spoken with so far said they got a lot out of it. And not everything about my BlogWorld experience was unpleasant or awkward.

The mommy blogging panel earlier in the day (before lunch) was well attended and very lively. I got to meet a number of interesting and dynamic women at a dinner Friday night organized by Jennifer Openshaw and Elisa Camahort Page. I reconnected with some friends and made some new ones.

And yes, I got to hear the stories about the strike, strike videos, parody websites and fan reaction directly from the four panelists Jeffrey Berman, Erica Blitz, Michael Colton and Mark Verheiden. I will be forever grateful for their grace in that ever so awkward moment when we realized that the audience really was that small and for the effort they put into delivering the best presentation they could anyway. Class acts, every one.

I’d like to leave you with a couple pictures from my photo walk on the Las Vegas strip yesterday morning. I decided my theme would be casino signs in the daylight. Here’s Paris Las Vegas:

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The Frontier Hotel was torn down a year ago, but the marquee still stands in front of a vacant lot.

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Only in Las Vegas…

UPDATE 9/23/08 – My fellow panelists in the mom blogging panel have posted their thoughts on the show. Stefania, as usual, has some very astute insights. Sheila had a great time and found the conference very useful.

  • Stefania Pomponi Butler, CityMama
  • Sheila Bernus Dowd, XiaolinMama

[tags] BlogWorld Expo, Las Vegas [/tags]

Categories // Blogging, Travel, TV/Film

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