The best advertising tells a story. Sometimes it’s simple, sometimes it’s complex. And sometimes it just stands in a class all by itself.
Like L’Odyssée de Cartier.
Yes, it’s long. Yes, there’s no call to action, although, quite frankly even if there were, most of us couldn’t act anyway. But I challenge anyone to watch the film — with an open mind — and not understand the core of the Cartier brand.
The power of this short film is not just in the production budget (although that helps!). What makes this so amazing is how the filmmaker brought us through the Cartier odyssey in surprising ways. Hopefully it will set an example for profoundly good storytelling in advertising rather than just inspire a bunch of richly executed but boring knock-offs.
Because good storytelling works at any budget level.
If you’d like to know more about the film and Cartier’s history, a post at the Inspiration Room offers a nice summary, and there is a wealth of material on the film’s microsite.
Hat tip to Sandra for sharing this with me.
More related articles
- 6 Things to Know About Cartier’s Magnificent L’Odyssee (eye4style.com)
- L’Odyssée de Cartier | A Cartier Film 2 Years In The Making (fashionslop.wordpress.com)
